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  courses & fee structure - PGDMM
Post Graduate Diploma In Marketing Management (PGDMM)

During the last two decades, the nation and the world, have seen drastic changes taking place in the business environment. The winds of reform have been sweeping the economic landscape relentlessly. The environment and the organisation have been benefitted by the impact of change. Internationalization and the emergence of information technology have shaped the countries of both the external and internal environment.

FIRST YEAR
Semester-I
  • Advance Management Concept
  • Business Statistics
  • International Marketing
  • Management Accounting
  • Marketing Management
  • Management Information System
  • Business Legislation
  • Business Communication
Semester-II
  • Human Resource Management
  • Financial Management
  • Marketing Research
  • Sales and Advertising Management
  • Managerial Economics
  • Rural Marketing
  • Summer Projects
CORPORATE TRAINING

Each student is supposed to undergo a two months rigorous corporate training. This internship prepares the students for active role in corporate carriers. Significant assistance is given by the Institute to the students in selecting organizations.

Semester-III

  • e-business
  • Organisational Behaviour
  • Retail Marketing Management
  • Consumer Behaviour
  • Business Communication
  • Consumer Laws
  • Direct and Indirect Taxes
Semester-IV
  • Operations Research
  • Supply Chain Management
  • Entrepreneurship & Small Scale Business Management
  • Service Marketing
  • Event Marketing
  • Strategic Management
  • Final Project & Viva-Voce

« Back to Courses & Fee Structure










 09 Sep 2010, 01:16 Hrs.

26 Aug 2010
Attention 14th Batch!!!!!!! Convocation is lightly to be held in October,10. Only those students who has given Viva-Voce upto 15th September,10 & have been declared successfully can attend. Those who have not passed Viva-Voce,Kindly contact Project Department
07 Dec 2003
Good news - ISHAN has been rated in A category , at 14th position in Admissions and Placement , 34th for Intellectual Capital ,36 th position in Governance category , Survey by Indian Management Journal -Dec-03 Issue
28 Sep 2003
Out look sept-03 IIMT at 34th Position alongwith IIM's in india
20 Jun 2004
HINDUSTAN TIMES 2/6/04 ISHAN INSTITUTE OF MANAGEMENT , GREATER NOIDA IS AT 34TH POSITION IN INDIA AMONG TOP 100 B -SCHOOLS.
11 Jun 2004
Hindustan Times June-02 IIMT at 34th Position alongwith IIM's in india


22 Sep 2009
Operation Achieve : An 86 Hours Continuous Class - A Big Success !


9th September - Many Happy Returns of the Day to the following student(s)

  • ADITY NARAYAN GUPTA
  • krishan kumar singh
  • Narender Kumar
  • supradip ghose
  • SWATILEKHA BANERJI
  • VIRENDRA SINGH

    A birthday a gateway, to what the future holds, and to greater understanding as the story of life unfolds.









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